Pantone’s New Colour of the Year: Living Coral

Dec 20, 2018 | Design

Pantone’s Colour of the year 2019 is Living Coral!

As most of you in the design world knows, Pantone announced their colour of the year 2019 earlier this month – a vibrant, yet mellow hue called Living Coral, or PANTONE 16-1546.

“Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media,” a statement from Pantone explains.

 

 

The meaning behind the Pantone

This fresh and fun colour isn’t only here to breathe life into your designs and marketing content; it is also a reminder of the effects global warming is having on our eco system – with reefs in particular.

“While the colour is a poignant reminder of the damage inflicted by global warming on the Great Barrier Reef – earlier this year, scientists reported that 30% of the reef’s coral was bleached and died during a “catastrophic” nine-month marine heatwave in 2016 – Living Coral is a spirited, energizing shade,” describes Leatrice Eiseman, executive director of the Pantone Colour Institute in an interview with Refinery29.

“Even though there is a seriousness – the nurturing aspect of preserving our ocean coral reefs – at the same time there is that element of playfulness that is attached to the colour,” she explains. “Coral is a colour of beauty and a colour that humans are so attracted to. Think, most importantly, of the sunset. It conjures up a picture of some beautiful tropical place, some place you would love to be on a vacation.”

 

Shop some Living Coral

To celebrate the Living Coral trend we’ve added some new print & backpack designs to our store! 

Check them out here!

 

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Photos sourced from Unsplash.com
Video from Pantone.com

 

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