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New Logo and Brand Identity for Vice & Voyage

Dec 12, 2018Branding, Logo Design

New Logo and Branding Design For An Online Travel Publication.

We were asked to design a logo and brand identity for Vice & Voyage – a new digital travel publication for millennials, that will specialize in the best destinations to drink, dance and romance.

With the words “Vice” & “Voyage” in mind, this logo design encompasses both aspects of the brand’s name within a simplified version of a passport stamp. Within this circular unit the V’s, the airplane icon and the martini icon are separated by two crossing lines which resemble both a ‘+’ sign for the word ‘and’, as well as a simplified version of a compass with it’s 4 points to represent travel.

Sea & Sun

With a millennial target market, we aimed for a bright and approachable colour scheme for the brand’s identity. These vibrant colours represent sea and sun; elements which travel addicts are often drawn to. 

Keep an eye out for “Vice & Voyage” in the new year. It is sure to make waves in the travel blog world!

viceandvoyage.com

 

Design Time Lapse

We put together a little time lapse video of our logo design process. It all starts with some sketches, Check it out!

 

Let's Collaborate!

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