New Logo and Brand Identity for Vice & Voyage
New Logo and Branding Design For An Online Travel Publication.
We were asked to design a logo and brand identity for Vice & Voyage – a new digital travel publication for millennials, that will specialize in the best destinations to drink, dance and romance.
With the words “Vice” & “Voyage” in mind, this logo design encompasses both aspects of the brand’s name within a simplified version of a passport stamp. Within this circular unit the V’s, the airplane icon and the martini icon are separated by two crossing lines which resemble both a ‘+’ sign for the word ‘and’, as well as a simplified version of a compass with it’s 4 points to represent travel.
Sea & Sun
With a millennial target market, we aimed for a bright and approachable colour scheme for the brand’s identity. These vibrant colours represent sea and sun; elements which travel addicts are often drawn to.
Keep an eye out for “Vice & Voyage” in the new year. It is sure to make waves in the travel blog world!
Design Time Lapse
We put together a little time lapse video of our logo design process. It all starts with some sketches, Check it out!